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Our Story

Founded in 1994, The Friendly Toast has long been one of the most popular brunch spots in New England. Since our humble beginnings in quaint Portsmouth, New Hampshire, we're proud to have grown to serve benedicts and mimosas in additional locations in New Hampshire, Massachusetts, Vermont, and Maine.

Wherever we go, we're committed to serving quality meals from scratch in an environment that will make you smile. 

Local Love Illustration

Brunch With a Bright Side

Since the beginning, doing good and giving back has been a crucial component of The Friendly Toast philosophy. We strive to be an important part of each community that we reside in. At the start, Friendly Fundraisers took shape by offering local charities the option to host fundraisers at our restaurants. Charities were welcome to use our spaces free-of-charge to conduct different fundraising events, with the added benefit of offering their donors delicious Friendly Toast food and drinks. Since then, we have adapted to expand our charitable efforts company-wide, leveraging our locations to increase our impact.

Today, a rotating fundraiser takes place every four to six weeks and, on top of these efforts, The Friendly Toast gives its own dollars to local nonprofits in the hope that our investment in community inspires others and helps pay it forward.

What We Stand For

We are loud and proud when it comes to our core values. 
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Clear eyes, full hearts, great brunch.

Integrity in everything we do.

You read that right. Integrity. In. Everything.     

Innovative food and the highest standards.

We are a scratch kitchen committed to food quality, safety, and sanitation. 

Respectful culture.

We celebrate the diversity of our team, guests, and community.

We have each other's back.

We're a team, after all.

Passion for Excellence.

We aim to be the best at what we do.

   
Better Partners, Better Food.

Friendly Partners

Las Hermanas Peet's Coffee

Jinotega, Nicaragua

100% responsibly sourced, full bodied coffee with notes of milk chocolate, caramel and toasted nuts. Our coffee comes from a cooperative of 200 women growers. 

North Country Smoke House

Claremont, NH

All natural, organic and humanely raised products. North Country's mission is to support culinary excellence with premium ingredients, respect for livestock, and the land. 


Happy guests at The Friendly Toast

The Friendly Fundraiser, From Then to Now

Since the beginning, doing good and giving back has been a crucial component of The Friendly Toast philosophy. We strive to be an important part of each community that we reside in. 


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